You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
Use the “Education” business type
Use a custom feed
Include “textbooks” and “study guides” as keywords
Implement the remarketing tag after the body tag
To get started, identify the business type that represents your products or services. Identifying the right business type is key because it determines the type of feed, custom parameters, and ad layouts you’ll use.
There are different types of feeds for different types of businesses and you’ll want to choose the type that represents your products or services. The type of feed you create should match the business type you selected when creating your dynamic remarketing campaign.
You can read more here: https://support.google.com/adwords/answer/6053288?hl=en