You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?
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- Research speciﬁc market culture and productivity tool usage in LATAM
- Customize the app’s UX and expand payment methods relevant to LATAM
- Research device usage and connectivity within LATAM
- Launch the app in LATAM before translations are complete, to test the market