You’ve been working for a company for several years and have recently identified that the typical sales cycle is around nine to twelve months. With this knowledge, you’ve recently tasked your new marketing intern to create a traditional lead nurturing workflow. The workflow is set to send four emails over six days to all of the contacts in your database. How can the intern make this workflow more effective?
A) Set a measurable and actionable goal
B) Send the emails to a specific segment of your database
C) Take into consideration the length of the sales cycle compared to the frequency of the emails
D) All of the above