A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
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- Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
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- Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
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- Add call extensions to the client’s ads and monitor performance with the top vs. other segment
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- Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
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Explanations:
Call extensions let you add phone numbers to your ads, which can increase clickthrough rates by 4- 5%. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.
Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls.
Read more here: https://support.google.com/adwords/answer/2453991?hl=en
