Which is a benefit of advertising online?
Reach people who are likely interested in what you’re advertising
Automatically collect information about potential customers
Increase your position in organic search results
Make money by showing ads on your website
When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers.
Read more here: https://support.google.com/adwords/answer/6227161?hl=en