According to Google data, after seeing an ad on their smartphone, more than half of people:
go to the company’s website and buy the product
send a text
do a mobile search
go to a store and buy the product
Explanations:
You see multiple adds every time you are browsing Youtube, for example… Don’t remember that i did at least 1 mobile search concerning these ads i have seen. .You did? More than a half?
It’s not just about seeing the ad. But even if people want to know, do, go or buy, they turn to their smart phone. It is officially confirmed that there are more searches on mobile than desktop.
Read more here: https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html
50% of consumers who conducted a local search on their smartphone, visited a store within a day, and 34% who searched on computer/tablet did the same.
Read more here: http://adwords.blogspot.in/2015/10/2015-holiday-trends-shopping-moments.html
