According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
Nearly everyone who’s ready to buy
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Also report shows that more than 50% consumers visit a store within a day after conducting a local search on their smartphones. Well, it’s Google data, no reason to argue, but really hard to believe..My personal data would be far below 1%.
50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.More than 60% of consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.