According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
Nearly everyone who’s ready to buy
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Also report shows that more than 50% consumers visit a store within a day after conducting a local search on their smartphones. Well, it’s Google data, no reason to argue, but really hard to believe..My personal data would be far below 1%.
50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.More than 60% of consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.
Every day, people search for things nearby by conducting local searches. These are
searches aimed at finding things near where they happen to be. This may include finding
directions to a local store/business, checking local store hours, or searching for local
stores that have a product in stock. We wanted to understand this local search
behavior. Is it prominent? What information do consumers search for when they want to
find things nearby? And, what potential does it hold for advertisers?
To answer these questions, Google commissioned two custom research
studies to look at local search behavior across devices. This deck highlights the research findings.