What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AnWords view through conversion
When an AdWords visitors returns to the site directly to convert
What is an assisted conversion
The Assisted Conversions report summarizes the roles and contributions of your channels. A channel can play three roles in a conversion path:
- Last interaction is the interaction that immediately precedes the conversion.
- Assist interaction is any interaction that is on the conversion path but is not the last interaction.
- First interaction is the first interaction on the conversion path; it’s a kind of assist interaction.