What’s the main reason inbound techniques and sales enablement are now important business tactics?
Word of mouth is responsible for 50% of all buying decisions. Inbound and sales enablement can encourage customers to refer products to their friends.
Modern buyers are less responsive to cold outreach. Inbound and sales enablement make cold outreach more effective and harder to ignore.
The internet has changed the power dynamics between buyers and sellers. Inbound and sales enablement help businesses use this change to their advantage.
Smartphones have increased people’s connectivity. Inbound and sales enablement make a business more “mobile friendly.”
