Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
“Display Network”
“Shopping”
“Search Network only – All features”
“Search Network only – Standard”
Explanation:
In Google Ads, each advertising network has different types of campaigns to suit your goals. Sometimes it could be complicated to determine which network you should choose to advertise on. However, in this case, the choice is clear.
First, Belinda wants to show image Ads. So, search network is not suitable for her. Second, she wants to show her ads on the specific websites. In other words, she needs placement targeting. Keeping this in mind, the best option is the Display Network.
The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.r not. Why not Shopping Ads. Well, a question is about “announcing new labels”. Definitely, shopping ads are a good option for retailers. But with a goal to sell their products. Now, the goal is to “announce” or “build awareness” about new labels on specific sites.
A word “announcing” is a key. She is still not selling, right? Otherwise Shopping ad format would be more suitable answer.
With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, with content related to your targeting.
Read more here: https://support.google.com/partners/answer/6123890?hl=en
