Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
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- Karen’s ads often show below her organic results for the search query
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- People who see Karen’s site in relevant organic search results often click through to her site
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- Karen’s ads don?t often show for the search query
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- Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
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Explanations:
With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new, potentially valuable keywords and gain a holistic view of how your online presence is performing overall in terms of attracting views and clicks.
The new paid & organic report provides a holistic view of your text ad stats and organic listings at the query level, letting you analyze strengths and gaps in your overall search presence.
In Google Ads, with the paid & organic report, you can see how often pages from your website are showing in organic search results. This could help you better understand how paid text ads and organic search results help you reach people. In this case, Karen’s organic click/query rate is high. What does this mean? Well, if you receive many clicks from particular queries, that usually means, you rank well for this query. Also, if you rank high on search results, it means your CTR rate is good enough.
In other words, if your organic clicks/query rate is high, it means that people often click through to your website after seeing it in search results.
Tip: To use paid & organic report, you must have your Search Console and Google Ads account linked.
Read more here: https://support.google.com/adwords/answer/3097241?hl=en
