A custom Lightbox ad must have a format hosted in:
- DoubleClick Campaign Manager
- AdWords
- DoubleClick Studio or AdWords
- DoubleClick Studio
Explanation:
Custom Lightbox ads must be hosted in Doubleclick Studio, trafficked from Doubleclick Campaign Manager (DCM), and implemented in AdWords.
Read more here: https://support.google.com/adwordspolicy/answer/6135143?hl=en
Mixed ads in Lightbox campaigns
The following is not allowed:
Using any other ad format in a campaign containing Lightbox ads
Learn how to fix a disapproved ad or extension. Make sure that the only ads in your campaign are Lightbox ads.
Missing image CTA
The following is not allowed:
Learn how to fix a disapproved ad or extension. Add a call-to-action, such as “Hover to expand,” to the image so the user knows how to interact with the ad, and then re-upload the image. If you can’t edit the image to meet this requirement, upload a different image that complies with the policy.
Related policies and common disapprovals
The following AdWords policies are especially relevant to Lightbox ads and are often associated with disapprovals. Learn about what happens if you violate our policies.
Destination mismatch
All URLs used in ads and extensions must direct to the same domain as the ad’s destination. See the Destination mismatch policy for more information. For Lightbox ads, pay particular attention to the logo click URL, header call-to-action URL, and display URL, all of which must comply with this policy.Unacceptable video format
All videos must be uploaded in an approved format. See the Unacceptable video format policy for more information.Unavailable video
All videos must be publicly available. See the Unavailable video policy for more information.Image quality
All images used in advertising must meet certain quality standards. The image layout must conform to AdWords standards and the image itself can’t be blurry. See the Image quality policy for more information.Video quality
All videos used in advertising must meet certain quality standards. See the Video quality policy for more information.Adult content
To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Lightbox ads can’t contain any adult-oriented content.Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.
https://www.youtube.com/watch?v=2WbZlXhs-c0
