A Ready Lightbox ad can contain:
- just text with no image
- a video and images
- adult-oriented content
- a 3-D game
A Ready Lightbox ad can contain
Explanation:
Lightbox ads are available in standard Interactive Advertising Bureau (IAB) sizes. When people interact with these ads, they see images or videos within the ad, or in an expanded canvas. For instance, on computers, people hover their cursor over the ad for two seconds in order to engage with it. On mobile, consumers can tap on the ad to prompt the engaged state. Lightbox is designed to reduce accidental engagements, providing a better experience for customers and better value for advertisers.
Ready Lightbox ads are responsiv1e ads available from a template in AdWords. Ready lightbox templates use existing brand assets — including videos, images, product feeds, and maps — to create rich brand experiences.
Read more here: https://support.google.com/adwordspolicy/answer/6135143?hl=en
Mixed ads in Lightbox campaigns
The following is not allowed:
Using any other ad format in a campaign containing Lightbox ads
Learn how to fix a disapproved ad or extension. Make sure that the only ads in your campaign are Lightbox ads.
Missing image CTA
The following is not allowed:
Learn how to fix a disapproved ad or extension. Add a call-to-action, such as “Hover to expand,” to the image so the user knows how to interact with the ad, and then re-upload the image. If you can’t edit the image to meet this requirement, upload a different image that complies with the policy.
Related policies and common disapprovals
The following AdWords policies are especially relevant to Lightbox ads and are often associated with disapprovals. Learn about what happens if you violate our policies.
https://www.youtube.com/watch?v=OKc2A43LiFQ
