The Mobile App Analytics Acquisition reports give you data about:
- How your users spend time outside of your app
- How often your mobile apps are installed and opened
- Which type of targeting has the lowest cost-per-acquisition
- How much data your app has acquired
The Mobile App Analytics Acquisition reports give you data about
Explanation:
Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you high-quality traffic.
The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.
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The App Overview report is a summary of the most salient data from all Mobile App Analytics reports. You can use it to assess the general health of your app and follow data trends from the key reporting areas: Acquisition, Audience, Behavior, and Conversions. The App Overview is the default report for app properties.
You can customize this report using the tools in the top menu bar. To see different data, change the date range or add a segment. Share the report via email or by exporting it to a different format (e. g., CSV, PDF, TSV). Hover over a point in a line graph or the map to see more details, or click the report title to jump to the full report. Any setting you change in the report, like a date or the addition of a segment, apply to all reports until you either remove them or sign out of your Google Analytics account.
The App Overview report is not supported in the Dashboard. Some report summaries don’t appear when you click Add to Dashboard or Shortcuts from within this report.
Learn about mobile user characteristics
The Audience reports can help you get to know the people using your app — where they are, how often and how long they use an app, and what devices are popular with your users. Data from these reports can help you uncover new markets and improve the performance of the app.
Find out how often your mobile apps are installed and opened
The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.
Use the New Users report to identify characteristics of the user groups adopting your app. The Sources report can help you discover which channels you can optimize to attract more downloads and launches. The Google Play Referral Flow report displays the app downloads and installs from the Google Play Store in an intuitive and interactive visualization.
Track the detailed ways users interact with your app
The Behavior reports help you discover how users interact with your app. You can use these to track a wide range of information about your users, including:
- Total number of screens seen per session
- Order in which screens are viewed
- Number of technical errors, including app crashes
- How long individual app elements take to load
Find the real value of your mobile apps
Use the Conversion reports to track performance objectives and revenue targets.
Goals are a versatile way to measure how well your app fulfills customized, targeted objectives. You can set up individual goals to track discrete actions like a minimum session duration or completing a certain level in a game, and use the reports to measure conversions or completion rates of these actions.
eCommerce reports let you track in-app purchase data, including product or service sales, total revenue, and revenue per transaction. You can also track the average number of sessions it takes to complete a transaction.
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