What two things can you track with AdWords out of the box without making any code changes to your app?
Android app downloads and Android in-app purchases
All app installs and all in-app purchases
You can actually track any custom event you want to define
App installs and core user demographics
- Your in-app purchases for Android apps — AdWords pulls this right from the Google Play store when you link it to AdWords
- The number of downloads your Android app got from your ad, so you know if your install campaign is effective