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Home » Google Shopping Ads Exam Answers » The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

June 9, 2017 By CertificationAnswers

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

 

  • Items as part of a bundle
  • Used electronics
  • New books for pre-order
  • Custom-made clothing

 

Related keyword:

 

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for

 

Explanation:

 

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find. In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

 

In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

Read more here: https://support.google.com/merchants/answer/160161?hl=en

 

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.

This article explains the unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you don’t have them.

 

Types of unique product identifiers

Name Description Attribute
UPC
  • Used in primarily North America
  • Universal Product Code (UPC), also called GTIN-12 and UPC-A
  • 12 numeric digits
  • A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.
gtin
EAN
  • Used primarily outside of North America
  • European Article Number (EAN), also called GTIN-13
  • Typically 13 numeric digits (can occasionally be either eight or 14 numeric digits)
  • A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.
gtin
JAN
  • Used only in Japan
  • Japanese Article Number (JAN), also called GTIN-13
  • 8 or 13 numeric digits
  • A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.
gtin
ISBN
  • Used globally
  • International Standard Book Number (ISBN)
  • ISBN-10: 10 numeric digits (last digit may be “X” which represents the number “10”).
  • Note that this format was deprecated in 2007, and not all books can be represented using ISBN-10.
  • ISBN-13 (recommended): 13 numeric digits and typically starts with either 978 or 979
  • A unique numerical identifier for commercial books published since 1970 that can be found on the back of the book along with the barcode.
gtin
Brand
  • Used globally
  • The brand of the product
brand
MPN
  • Used globally
  • Manufacturer Part Number (MPN)
  • Alphanumeric digits (various lengths)
  • The number which uniquely identifies the product to its manufacturer
mpn

 

Include unique product identifiers in your product data

Depending on the type of product you submit, you’ll submit different identifiers. For all your items, we recommend submitting all three attributes (gtin, brand, and mpn) to help boost ad performance and help users find your products.

Use the following set of rules to provide the correct identifiers for each of your products.

New products with GTINs

For all new products (which is submitted with the condition attribute) that have a GTIN assigned, submit the following attributes:

  • gtin
  • brand
  • mpn (recommended)

Products without a GTIN

Some products don’t have a GTIN assigned, and so you don’t need to submit one. However, if the product does have a GTIN assigned and you don’t submit it, then the product could be disapproved.

For these products, submit the following attributes:

  • brand
  • mpn

Examples of products that may not have an assigned GTIN include:

  • Store brand products
  • Replacement parts
  • Original equipment manufacturer (OEM) parts or replacements for OEM parts
  • Custom-made products (e.g., custom t-shirts, art, and handmade goods)
  • Books released before ISBN was approved as an ISO standard in 1970
  • Vintage or antique products
  • Preorder products (using the condition attribute)

For products without a GTIN and brand nor mpn and brand, submit identifier_exists.

Products without a brand

If the product has a clearly associated brand or manufacturer, submit the brand attribute.

However, you don’t need to submit the brand attribute if the product doesn’t have a clearly associated brand (e.g., movies, books, and music) or is a custom-made product (e.g., custom t-shirts, art, and handmade goods).

 

https://www.youtube.com/watch?v=iO2U-q9JD9g

 

Google Ads Shopping Advertising Certification Assessment Answers

 

 

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