Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
Explanation: The correct answer is An investment of $40,000 to generate 2,000 conversions and a CPA of $20. Molly’s goal is to clear her remaining stock and generate more sales, even if it means increasing her CPA and investment. The Performance Planner is a valuable tool for forecasting and optimizing ad spend to achieve specific marketing goals. By increasing her investment to $40,000, Molly can generate 2,000 conversions, which aligns with her objective of clearing stock. Although the CPA increases to $20, Molly is willing to accept a higher cost per acquisition in exchange for generating more sales and clearing her inventory. This plan not only ensures that Molly achieves her desired number of conversions but also maximizes the effectiveness of her marketing budget by investing in a strategy that aligns with her business objectives.
