Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.
What are two advantages Performance Planner offers Rebecca? (Choose two.)
Select All Correct Responses
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
Explanation:
Performance Planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. Google Search ad auctions are made up of billions of searches per week. It powers the forecast engine. The Performance Planner identifies the best spend amounts for your campaigns to drive incremental conversions. Performance Planner uses a combination of account history and machine learning to power forecasts.
- Learn more here: Skillshop Search Certification
- Last chapter: Increase conversions with Performance Planner
- Sub-Chapter: Why you should plan for performance with Performance Planner?
Performance Planner offers Rebecca several advantages in planning her company’s online advertising budget. Firstly, by leveraging machine learning for forecasting, Performance Planner can analyze historical campaign data, market trends, and user behavior patterns to generate accurate and data-driven forecasts for future campaign performance. This enables Rebecca to make informed decisions about budget allocation and optimize her advertising strategy for maximum impact. Additionally, Performance Planner’s forecasting is powered by billions of Google searches conducted each week, providing valuable insights into user intent, search trends, and market demand. By tapping into this vast pool of data, Performance Planner can generate more accurate forecasts and recommendations tailored to Rebecca’s specific advertising goals and objectives. Therefore, by leveraging machine learning for forecasting and tapping into the wealth of data from Google searches, Performance Planner offers Rebecca valuable tools and insights to effectively plan her company’s online advertising budget on a monthly basis.
