What’s a good NPS score?
- Varies by industry
- Anything positive
- 10 or above
- 20 or above
Explanation: A good Net Promoter Score (NPS) score varies by industry. NPS measures the likelihood of customers to recommend a company’s product or service to others on a scale from 0 to 10. While achieving a high NPS is generally desirable as it indicates strong customer loyalty and advocacy, what constitutes a good score can differ significantly across industries. Some industries, such as software or technology, tend to have higher average NPS scores due to factors like product complexity, customer service expectations, or brand loyalty. Conversely, industries like telecommunications or utilities may have lower average NPS scores due to historically poor customer experiences or limited competitive options. Therefore, what qualifies as a good NPS score for one industry may be considered average or even below average in another. Benchmarking against industry peers or competitors and considering historical trends within the industry can provide context for evaluating NPS performance and setting appropriate targets for improvement. Therefore, the correct answer is ‘Varies by industry.’