If you want to know what your customer thinks about their sales experience, which feedback survey should you use?
- Customer effort score
- Customer satisfaction survey
- Net promoter score
- Customer advocacy score
Explanation: If you want to know what your customer thinks about their sales experience, the appropriate feedback survey to use is a customer satisfaction survey. Unlike other feedback surveys that focus on specific metrics or aspects of the customer experience, such as the ease of completing a task (Customer Effort Score), likelihood to recommend (Net Promoter Score), or advocacy behavior (Customer Advocacy Score), a customer satisfaction survey provides a comprehensive assessment of the overall satisfaction and sentiment of customers regarding their sales experience. It typically includes questions that capture various dimensions of the sales process, such as the friendliness and helpfulness of the sales representatives, the clarity and transparency of pricing and policies, the ease of the purchasing process, and the perceived value and benefits of the products or services purchased. By collecting feedback through a customer satisfaction survey, businesses can gain valuable insights into the strengths and weaknesses of their sales processes, identify areas for improvement, and take proactive steps to enhance the overall customer experience and drive satisfaction and loyalty. Therefore, the correct answer is Customer Satisfaction Survey.