Steph Is Curious To Learn How Her Customers React To Email Marketing Campaigns. What Kind Of Analytics Data Might She Expect To Get From Her Recent Email Marketing Action?
- (A) Open rates
- (B) Clickthrough rates
- (C) Weekly sales
- (D) Trash rates
Exlpanation:
Steph is curious to learn how her customers react to email marketing campaigns. She can expect to get the following analytics data from her recent email marketing action:
(A) Open rates – This measures how many people opened the email. It’s a good indicator of how well the subject line and sender name resonated with the recipients.
(B) Clickthrough rates – This measures how many people clicked on a link in the email. It’s a good indicator of how well the content and call-to-action resonated with the recipients.
(D) Trash rates – This measures how many people marked the email as spam or deleted it without opening it. It’s a good indicator of how well the subject line and sender name resonated with the recipients.
Weekly sales (C) is not an analytics data that can be obtained from email marketing campaigns.
