When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
- A % of people that made a purchase after receiving the email
- B % of people that opened the email out of the total recipients
- C % of people who clicked on a link in the email out of the total recipients
- D % of people who were sent the email against the total number of conversions made
Explanation:
When looking at your email marketing metrics, C % of people who clicked on a link in the email out of the total recipients highlights which of the following insights? Click Through Rate (CTR) is a metric that measures the percentage of people who clicked on a link in your email out of the total number of recipients. This metric can help you to understand how effective your email content is at driving engagement and encouraging people to take action. Other email marketing metrics that you may want to track include open rates, conversion rates, bounce rates, and unsubscribe rates. By tracking these metrics over time, you can gain insights into how your email campaigns are performing and identify areas where you can improve your strategy.
