Mobile App Analytics Fundamentals Answers. Learn how to use Google Analytics to attract new users to your mobile app and increase revenue.
- Unit 1: Introduction to Mobile App Analytics
- Lesson 1: Welcome to the course
- Lesson 2: Marketing and analysis tools
- Lesson 3: App revenue models
- Lesson 4: Starting with a measurement plan
- Lesson 5: Tools to set up tracking
- Unit 2: Attracting New Users
- Lesson 1: Acquisition channels
- Lesson 2: Acquisition reports
- Lesson 3: High-value users
- Lesson 4: Segmentation and user attributes
- Unit 3: Measuring behavior
- Lesson 1: Behavior reports overview
- Lesson 2: Screen tracking
- Lesson 3: Event tracking
- Lesson 4: Custom dimensions and metrics tracking
- Lesson 5: Enhanced Ecommerce tracking
- Unit 4: Increasing revenue
- Lesson 1: Identifying roadblocks to revenue
- Lesson 2: Re-engaging existing users
- Lesson 3: Remarketing to new and existing users
- Lesson 4: Course Summary
1 – Introduction to Mobile App Analytics – Assessment
1. Which tool can you use to advertise your app on the Google Search results page and the Google Display Network?
2. Which tool can you use to advertise your app within other apps?
3. Which tool can you use to publish ads directly within your app?
4. Which tool can you use to measure user behavior within your app?
5. What is a “session” in Google Analytics?
6. Which monetization model would you use to let users download an app for free and then pay to unlock features?
7. What is the term for an action you want users to perform in your app in order to advance your business goals?
8. What is a Goal in Google Analytics?
9. Which SDK can provide your app access to the entire suite of Google Services such as Google Analytics and Google Maps?
10. Which tool lets app developers push data collection tag updates without having to publish a new version of the app to a marketplace?
2 – Attracting New Users – Assessment
1. Which type of ad appears on Google search engine result pages based on users’ search terms?
2. Which type of ad appears as a banner on websites, videos, or within other apps?
3. What is the term for targeting ads to users who have previously visited your website or app?
4. To view AdWords data in your Google Analytics reports you must first:
(select the 2 correct answers)
5. Select one reason that apps marketplace data might appear as “not set” in Google Analytics:
6. Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?
7. Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?
8. Which report shows an overview of users who launched your app for the first time?
9. What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?
10. Audience report data can help you:
(select the 3 correct answers)
3 – Measuring behavior – Assessment
1. Which group of reports includes data about app screens, interactions within a screen, and the crashes and exceptions users encounter?
2. Google Analytics screen tracking collects the following data:
(select the 2 correct answers)
3. What Google Analytics tracking feature can you use to track specific interactions within a screen of your app?
4. When tracking an event, we recommend you set up at least these three parameters:
5. If a user clicks a button with event tracking 4 times in one session and 4 times in another session, the total number of Unique Events will be counted as:
6. Why is it important to be selective when choosing which events to track?
(select the 2 correct answers)
7. Custom Dimensions and Metrics in Google Analytics allow you to:
8. Which of the following are examples of dimensions?
(select the 2 correct answers)
9. Which of the following are examples of metrics?
(select the 3 correct answers)
10. Enhanced Ecommerce reports can show:
(select the 3 correct answers)
4 – Increasing revenue – Assessment
1. Which of these issues represent potential roadblocks for maximizing app revenue?
(select all that apply)
2. Given the following report, which screen would you check first to fix potential roadblocks?
3. Given the following report, which app version appears to have introduced a new technical issue?
4. The Loyalty report shows:
5. The Recency report shows:
6. Which of the following are strategies to re-engage existing users of your app?
(select the 3 correct answers)
7. In order to enable Remarketing in Google Analytics, you must:
8. Audience Lists in Remarketing can do which of the following:
(select the 3 correct answers)
9. When creating an Audience List in Analytics, you can use one of these pre-defined audiences:
(select all that apply)
