You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

 

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

 

False

 

True

 

Explanation:

When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:

• Can immediately select it in reports.
• Can apply it retroactively and see historical data classified by your new channel definitions.
• Change how reports display your data, without changing the data itself.

Read more here: https://support.google.com/analytics/answer/6010097

 

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Searchand Direct. This allows you to quickly check the performance of each of your traffic channels.

Channel Groupings overview

The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:

• Create a Custom Channel Grouping (user level).
• Create a new Channel Grouping (view level).
• Edit the Default Channel Grouping (view level).

When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:

• Can immediately select it in reports.
• Can apply it retroactively and see historical data classified by your new channel definitions.
• Change how reports display your data, without changing the data itself.

When you edit the Default Channel Grouping for a view, you:

• Permanently change the raw data for new sessions by altering how Analytics labels incoming traffic. All sessions that occur after you edit the Default Channel Grouping are labelled according to your updated channel definitions.
• Can’t apply your new channel definitions retroactively, so the historical Channel Grouping of traffic won’t change.

Create a Custom Channel Grouping

A Custom Channel Grouping is only visible to the user who created it. To create a Custom Channel Grouping:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view in which you want to create a Custom Channel Grouping.
3. Under PERSONAL TOOLS & ASSETS, click Custom Channel Groupings.
4. Click +New Channel Grouping.
5. Enter a name for your new channel grouping.
6. Click +Define a new channel.
7. Enter a name for your new channel.
8. Define the rules for the new channel. These rules are case sensitive.
   • From the first drop-down menu, select a dimension.
   • From the second drop-down menu, select an operator.
   • In the text field, enter the value you want to use. For example, Source contains plus.google.com.
   • Add AND and OR statements as necessary, then click Done.
9. Add and define additional channels.
10. Drag the channels to specify the order in which they should apply.
11. Click the Save button.

You can create a maximum of 100 Custom Channel Groupings per user.

 

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