What four parameters can you include with an event hit for reporting?
- Category, Action, Label, Unique Events
- Category, Action, Label, Total Events
- Category, Action, Label, Value
- Event, Category, Action, Label
or
Which parameters can be included with an event hit for reporting?
- Category, Action, Label, Unique Events
- Category, Action, Label, Total Events
- Category, Action, Label, Value
- Event, Category, Action, Label
Explanation:
Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
- Category
- Action
- Label (optional, but recommended)
- Value (optional)
Read more here: https://support.google.com/analytics/answer/1033068
Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.
See Event data
You need to add Event tracking code to your site or app in order to see data in your Events reports. Read Set up Event Tracking.
To see Events reports:
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Select Behavior > Events.
Anatomy of Events
An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
- Category
- Action
- Label (optional, but recommended)
- Value (optional)
For example, you might set up a video “play” button on your site so that it sends an Event hit with the following values:
- Category: “Videos”
- Action: “Play”
- Label: “Baby’s First Birthday”
Category
A category is a name that you supply as a way to group objects that you want to track. Typically, you will use the same category name multiple times over related UI elements that you want to group under a given category.
Suppose you also want to track how many times the video is downloaded. You could use:
- Category: “Videos”
- Action: “Downloaded”
- Label: “Gone With the Wind”
In this case, there would be only one category—Videos—in your reports, and you could see aggregate metrics for user interaction with the total set of elements for that single video object.
However, it’s likely that you will have more than one single object that you want to track using Event Tracking, and it’s worth considering how you want to categorize your reporting before you implement the call. For instance, you might want to track all separate movies under the main category of “Videos” so that you get aggregate numbers for all video interaction, regardless of which one users interact with.
On the other hand, you might create separate categories based on the type of video—one for movie videos and one for music videos. You might also want a separate category for video downloads:
- Videos – Movies
- Videos – Music
- Downloads
In this scenario, you could see the total combined event count for all three categories in your reports. The Total Eventsmetric displays all event counts for all categories that you have supplied in your Event Tracking implementation. However, you will not be able to view combined metrics for all Videos separately from Downloads, because detailed event metrics are combined under their respective categories.
While the Event Tracking object model is entirely flexible, you should first plan your desired reporting structure before deciding upon your category names. If you plan to use the same category name in multiple locations, be careful to correctly reference the desired category by name. For example, if you plan to call your video tracking category “Video” and later forget and use the plural “Videos,” you will have two separate categories for video tracking. Additionally, if you decide to change the category name of an object that has already been tracked under a different name, the historical data for the original category will not be re-processed, so you will have metrics for the same web page element listed under two categories in the reporting interface.
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