________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
- Keyword planner
- App extensions
- Conversion tracking
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads – – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.