A ______ specifies a location in an app that corresponds to the content you’d like to show.
- remarketing link
- deep link
- location link
- location extension
For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app.
Read more here: https://support.google.com/adwords/answer/6046977?hl=en