A ______ specifies a location in an app that corresponds to the content you’d like to show.
- remarketing link
- deep link
- location link
- location extension
For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app.
Read more here: https://support.google.com/adwords/answer/6046977?hl=en
Mobile app engagement campaigns are a great choice for advertisers focused on getting people who’ve installed their app to try the app again, or open it and take specific action. These ads allow flexibility for counting conversions, bidding, and targeting.
It’s extremely important for an advertiser to re-engage with someone who’s already downloaded an app in order to try to prevent it from being abandoned. With app engagement ads, advertisers can show customized ads to people who already have the app, thereby driving them back into it.
Search Network app engagement campaigns
App engagement campaigns on the Search Network help you to show ads in search results on mobile phones and tablets to people who already have installed your app. Your ads can encourage your app’s current users to open your app and do something related to what they were searching for on Google. Expand the section below to learn more.
App engagement campaigns on the Search Network are available only for Android apps. These campaigns work best for apps with a substantial number of users, since ads are only shown to people who have the app. To get more people to download your app, you can create a mobile app install campaign.
|App engagement does . . .||App engagement doesn’t . . .|
About deep linking
A type of destination URL in an ad that takes people to a specific page in an app.
- For ads on the web, you can use a simple destination URL, such as
www.example.com, to send people to your website landing page. To send people straight to an a product page on that website, you could use a different URL, with a little more information:
www.example.com/product_1234. For mobile apps, these URLs are called deep links.
- For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Tracking parameters are allowed for these links.
- Deep links are not automatically set up when you create your app, and they work differently on iOS and Android. For app engagement campaigns on the Search Network, we generate an app URI using your deep link so that your ads are compatible with Google Search.
Types of deep links
Where is deep linking available?
For Google Display ads (AdMob), only custom deep links are allowed. This will be the destination URL of your ad.
For Google Search ads, you can convert either a custom or a website deep link into an app-indexing deep link. The app-indexing deep link is your ad’s destination URL.
If you plan to advertise on both Display and Search, we recommend creating a custom schema for your app.
Advertisers must have their app coded to allow for this, and there are many different ways to set this up within an app.