A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
- Demographic Audiences
- In-Market Audiences
- Affinity Audiences
- Dynamic Remarketing
Explanation:
Demographic audiences can best help the new company of sporting equipment, reach the users who are senior citizens over the age of 65 and having an interest in sports. Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness
For a company targeting senior citizens, specifically those over the age of 65, demographic targeting is the most suitable option to reach this audience effectively. Demographic targeting allows advertisers to target users based on specific demographic criteria such as age, gender, parental status, and household income. By selecting the age group of 65 and older, the company can ensure that their Google Display ads are shown to users within their desired demographic segment. This approach enables the company to tailor their advertising messages and creative assets to resonate with the interests and preferences of senior citizens, thereby maximizing the relevance and effectiveness of their ads. Unlike Affinity Audiences, which target users based on their interests and lifestyles, demographic targeting focuses specifically on age demographics, making it the ideal choice for reaching the company’s target audience of senior citizens. Therefore, leveraging demographic audiences can best help the company reach new customers within their desired age demographic, ensuring that their Google Display ads effectively resonate with the intended audience and drive engagement and conversions for their sporting equipment products tailored for senior citizens.
