According to Google data, after seeing an ad on their smartphone, more than half of people:
go to the company’s website and buy the product
send a text
do a mobile search
go to a store and buy the product
According to Google data, after seeing an ad on their smartphone, more than half of people
You see multiple adds every time you are browsing Youtube, for example… Don’t remember that i did at least 1 mobile search concerning these ads i have seen. .You did? More than a half?
It’s not just about seeing the ad. But even if people want to know, do, go or buy, they turn to their smart phone. It is officially confirmed that there are more searches on mobile than desktop.
50% of consumers who conducted a local search on their smartphone, visited a store within a day, and 34% who searched on computer/tablet did the same.
If the idea of shopping on your phone while waiting for your morning coffee sounds familiar, you’re not alone. This holiday season, shopping moments will replace shopping marathons. Rather than rely on day-long mall marathons Black Friday weekend, shoppers are now turning to their mobile phones at hundreds of micro-moments throughout the day, all season long. In fact, more than half (54%) of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day like walking or commuting.1
As we head into this year’s holiday shopping season, we looked at how the rise of these shopping moments will impact retail trends. After analyzing Google data and working with Ipsos MediaCT to survey consumers on their holiday shopping intentions, today we’re sharing our predictions for the digital trends impacting this year’s biggest shopping season.
According to google data after seeing an ad on their smartphone