According to the training, what are the primary roles of the strategist?
Ensure the most impactful items are being worked on, lead client and team communication, and project management of the cycle and individual tasks.
Work with the client to create content for the site, develop wireframes, and manage all of the subcontractors.
Perform the user research, interpret the results into action items the team can then implement, and set up the tests to validate each action item’s hypothesis.
Organize all of the meetings, develop the reports, and work to upsell the client into additional value-add services.