Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?
Reach and frequency
Search terms report
If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.
Types of phone call conversions you can track:
- Calls from ads
- Calls to a phone number on your website:
- Clicks on a number on your mobile website
- Import call conversions
Read more here: https://support.google.com/adwords/answer/6100664