Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

AdWords budgets can only be set once annually and require a fixed commitment

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

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All Questions and Answers of AdWords Fundamentals Assessment :

Mary s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

What report can help you identify opportunities to improve your keywords and ads?

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

What happens when a campaign consistently meets its average daily budget?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Which is a benefit of advertising online with Google AdWords?

How are manual extensions different from automatic extensions?

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Let s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

When people search for your client s watch repair business, they use very specific terms like vintage watch repairs. To show your ads for these searches, you ll want to use:

You would choose to advertise on the Search Network if you wanted to:

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query Hawaii vacations. What does this mean?

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Laura runs an online store with a large inventory of children s toys and games. Which ad format would you use for Laura s campaign to reach people interested in purchasing children s games?

All other things being equal, if you ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you d pay for that click?

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Which ad extension would you use for an advertiser who has a chain of local restaurants?

An advertiser should group their campaigns by:

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

How much are you charged for a click on your AdWords ad?

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

What's one of the main benefits of using ad extensions?

When building a keyword list for a Display Network campaign, you should do which of the following:

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Your client wants to show ads to people who ve visited her website before. Which AdWords feature would you recommend she use?

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

What is the Google Network?

In order to appeal to customers on mobile devices, it s important to:

Which targeting option can help you reach people who ve previously visited your website?

You would choose to advertise on the Display Network if you wanted to:

Maria noticed last month that her ad often showed up beside a competitor s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Which of the following items is not a component of Quality Score?

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

You can use audience targeting to show your ads to:

If you d like your ads to show on certain sites across the Internet, you can add these websites as:

An advertiser wants to display a text ad that includes extra details like the business s location and phone number. Which ad format should the advertiser use?

Each campaign in your AdWords account should have a single:

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don t live in France. What would be an effective way to target this client s customers?

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

What is the benefit of having multiple ads in an ad group?

Which client would you advise to use radius targeting?

Your client s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client s conversion rate?

Your client noticed last month that his ad often showed up beside another advertiser s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

On the Display Network, your ad is eligible to show on a webpage if your:

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Which of these metrics is especially important to clients who are running a branding campaign?

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Your ad can show to a potential customers when your targeted language matches:

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Higher Quality Scores typically result in:

How are negative keywords different from other keywords?

Data shows that the audience for a client s running shoe store is women ages 35 to 50. How can you optimize this client s Display Network campaign based on your research?

Clyde wants to raise the profile of his dance school. A Display Network only campaign can help him:

A standard AdWords text ad is made up of:

How are rich media ads different from other ad formats?

Which campaign type would an advertiser use to target users searching on Google.com?

Why would an advertiser use sitelinks?

An e-commerce client wants her campaign to be more profitable. After calculating this client s total profits from AdWords, what can you do to start maximizing results for profit?

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Your client s campaign is consistently meeting its average daily budget. What should you do to maximize your client s budget throughout all hours of the day?