AdWords Mobile Basics Assessment Answers – Academy for Ads
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Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Mobile exam.
- J1.
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These are all key to good mobile site design except?
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H2.
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Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
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C3.
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Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?
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A4.
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How do advertisers get their usage data into Google when they use third-party tracking companies?
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E5.
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What is a simple way to target ads to mobile users when they’re near your physical store locations?
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L6.
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To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
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D7.
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How does AdWords data-driven attribution give credit for conversions?
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G8.
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AdWords Smart Bidding uses machine learning and your account data to help you do what?
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F9.
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Why do advertisers care about driving calls to their business?
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B10.
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How do Search App Install and Continue ads entice people to install your app?
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B11.
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How can deep linking help customers re-engage with your app from a mobile ad?
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I12.
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Which is not a good app design practice?
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K13.
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Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
What does a call extension let users do that call-only ads do not?
- Click through to your mobile site instead of calling.
- Choose from two different numbers to call.
- Easily save the number to their phone’s contact list.
- Easily schedule a call-back from the advertiser when the line is busy.
What two things can you track with AdWords out of the box without making any code changes to your app?
- Android app installs and Android in-app purchases
- All app installs and all in-app purchases
- You can actually track any custom event you want to define
- App installs and core user demographics
What is a simple way to target ads to mobile users when they’re near your physical store locations?
- Target a radius around your Google My Business location(s).
- Target users you know have called your AdWords call-only ad.
- Target a radius around your city.
- Target specific users you know live near your store.
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
- They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
- Many in traditional retail are not mobile users.
- They don’t use AdWords.
- No one has figured a way to “see” mobile’s contribution yet.
Which extension can help drive installs of your mobile app?
- App extensions
- Sitelink extensions
- Structured snippet extensions
- RSLAs (remarketing lists for search ads)
All of these were recommended to help build a faster site except?
- Customer surveys about site performance
- Optimized content delivery
- Site works on a range of screens and devices
- Implementation of AMP (Accelerated Mobile Page) best practices
Which is a good app design practice?
- Make previous searches and recent purchases readily available.
- Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
- Zoom viewers in automatically for app content you know is most important.
- Get users to enter valuable user profile information immediately when they first open the app.
Why do mobile advertisers care about driving physical store traffic?
- All demographics exhibit more loyalty after visiting a store.
- Customers buy more online when they know they have the option to visit a physical store.
- Online retailers who also offer a physical store option have been shown to bring in the most revenue.
- Vast majority of sales still occur in physical stores.
Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
- Profile targeting
- Ad schedule targeting
- Location targeting
- Keyword targeting
Which optimization strategies can you use today in universal app campaigns?
- Optimize for clicks.
- Optimize for clicks.
- Get new users for your app and get new users who are likely to complete in-app actions.
- Optimize for video views.
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
- WIFI
- Cell signals
- Context
- Customer profiles
24.)
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
- Progressive Web Apps
- Mobile Site Apps
- Enhanced Mobile Sites
- Progressive Sites