AdWords Mobile Basics Assessment Answers – Academy for Ads

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• J1.

• These are all key to good mobile site design except?

   

  1.   Easy user customization
  2.   Easy navigation
  3.   Easy search
  4.   Easy conversion

• H2.

• Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

   

  1.   Call-only ads don’t include a link to a mobile site.
  2.   Call-only ads run for shorter durations than ad call extensions.
  3.   Call-only ads don’t appear on mobile devices.
  4.   Call-only ads cost more, but reach farther.

   

• C3.

• Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

   

  1.   Universal app campaigns
  2.   App promotion campaigns
  3.   Display Network campaigns
  4.   Search campaigns

   

• A4.

• How do advertisers get their usage data into Google when they use third-party tracking companies?

   

  1.   The tracking companies deliver their usage data to Google with server-to-server pings.
  2.   Advertisers download the data manually from within AdWords.
  3.   With the TPT plug-in and AdWords.
  4.   They don’t, AdWords doesn’t work with third-party tracking companies.

   

• E5.

• What is a simple way to target ads to mobile users when they’re near your physical store locations?

   

  1.   Target a radius around your Google My Business location(s).
  2.   Target users you know have called your AdWords call-only ad.
  3.   Target a radius around your city.
  4.   Target specific users you know live near your store.

   

• L6.

• To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  1.   More than just the last click
  2.   Just the last click
  3.   The first and last click
  4.   Customer intent

• D7.

• How does AdWords data-driven attribution give credit for conversions?

   

  1.   It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  2.   It uses the linear model to credit conversions equally across all clicks on the path.
  3.   It gives more credit to clicks that happened closer to the conversion.
  4.   It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

   

• G8.

• AdWords Smart Bidding uses machine learning and your account data to help you do what?

   

  1.   Make informed bidding decisions and value mobile accurately.
  2.   Prevent your total spend from surpassing the hard limit you set.
  3.   Limit your bids to the times of day when competition for ad space is lowest.
  4.   Let you adjust your bids manually, so you’re visible when customers are looking for you.

   

• F9.

• Why do advertisers care about driving calls to their business?

   

  1.   Conversion rates are often much higher from calls.
  2.   Younger demographics prefer to order by phone call.
  3.   They’re faster.
  4.   Mobile call ads are easier to win in auctions.

• B10.

• How do Search App Install and Continue ads entice people to install your app?

   

  1.   They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.
  2.   They promote your ad’s original selling point.
  3.   They appear for people who’ve uninstalled your app and invite them to reinstall.
  4.   They appear when people search for your company by name and offer incentives for installing your app.

   

• B11.

• How can deep linking help customers re-engage with your app from a mobile ad?

   

  1.   By bringing users to a specific section within your app where they can find what they’re looking for
  2.   By offering links to deeper discounts to entice visitors
  3.   By inviting users to reinstall your app after they’ve uninstalled it
  4.   By offering store credit for users who click the ad

   

• I12.

• Which is not a good app design practice?

   

  1.   Don’t automatically show the search field, make it optional.
  2.   Show the value of your app up-front.
  3.   Allow users to go back easily in one step.
  4.   Create frictionless transitions when going between app and mobile web.

   

• K13.

• Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

   

  1.   Desktop sites typically don’t load quickly on mobile devices.
  2.   Mobile users don’t need all the features a website can offer.
  3.   Mobile browsers aren’t powerful enough to load most desktop sites.
  4.   It’s a cheap way to provide a narrower set of options to mobile customers.