AdWords Search Basics Assessment Answers – Academy for Ads

Learn how to build an AdWords Search campaign

Search ads engage your customers across the web. Learn how they work and how to set up your AdWords Search campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Search exam.

• • A1.

  • Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

    +0 / 1 

    1.   Change the ad delivery method from “Standard” to “Accelerated”
    2.   Segment her campaign performance by time of day
    3.   Change the ad delivery method from “Accelerated” to “Standard”
    4.   Increase her daily budget

    The correct answer was Change the ad delivery method from “Accelerated” to “Standard”.

     

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• • O2.

  • Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?

    1.   Ideas for graphics
    2.   Ideas for bidding adjustments
    3.   Address details of local competitors
    4.   Ideas for keywords he might consider adding to his keyword list

  • D3.

  • In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?

    1.   Negative match
    2.   Exact match
    3.   Broad match
    4.   Phrase match

  • M4.

  • What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

    +0 / 1 

    1.   Quality Score
    2.   Quality Factor
    3.   Ad Rank
    4.   Ad Score

    The correct answer was Ad Rank.

  • P5.

    Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.
    What can she do to simplify her tasks while still meeting her goals?

    +0 / 1 

    1.   Use a search engine management platform
    2.   Take advantage of search engine optimization
    3.   Reduce the number of keywords in the campaign
    4.   Run promotions annually, instead of seasonally

    The correct answer was Use a search engine management platform.

  • K6.

    Marni is excited to use conversion data to help her improve conversion among women.
    What type of conversion data can help provide clues on how better to allocate her budget to this audience?

    +0 / 1 

    1.   Tracking when people are actually making a purchase versus other interactions
    2.   Tracking the demographics of people who are making the most purchases
    3.   Tracking the types of devices on which her audiences are accessing her ads
    4.   Tracking the creative that is driving the most sales

    The correct answer was Tracking the demographics of people who are making the most purchases.

  • L7.

    Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.

    What strategy does it sound like she’s working on?

    +0 / 1 

    1.   Using Google Correlate to glean customer insights
    2.   Making a moments map
    3.   Using Google Surveys to understand shopping behaviors
    4.   Using data signals to offer custom messaging

    The correct answer was Making a moments map.

  • H8.

    An advertiser wants to create ads that target potential customers in California.

    Which targeting method should this advertiser use to target these customers?

    +0 / 1 

    1.   Audience targeting
    2.   Device targeting
    3.   Location targeting
    4.   Keyword targeting

    The correct answer was Location targeting .

  • I9.

    Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! 
    What Google tool could he use to get insight into trends and popularity of products across the U.S.?

    +0 / 1 

    1.   Google Surveys
    2.   Google Trends
    3.   Google Shopping Insights
    4.   Google Correlate

    The correct answer was Google Shopping Insights.

  • N10.

    An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.

    What should you tell her?

    +0 / 1 

    1.   There is no minimum
    2.   $100.00
    3.   $2
    4.   $5

    The correct answer was There is no minimum.

  • G11.

    Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL.

    What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

    +0 / 1 

    1.   Ad extensions
    2.   Headlines
    3.   Keywords
    4.   A landing page

    The correct answer was Ad extensions.

  • F12.

  • Why would an advertiser use sitelinks?

    +0 / 1 

    1.   To let customers click a button to call the business
    2.   To showcase customer reviews with high-quality survey data
    3.   To show a link that sends people to the app store or starts downloading an app
    4.   To give customers quick access to multiple pages of an advertiser’s website

    The correct answer was To give customers quick access to multiple pages of an advertiser’s website.

  • C13.

    Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).

    What ad rotation setting should she select to put this in motion?

    +0 / 1 

    1.   Optimize for clicks
    2.   Optimize for conversions
    3.   Rotate evenly
    4.   Rotate indefinitely

    The correct answer was Optimize for clicks.

  • E14.

  • How are negative keywords different from other keywords?

    +0 / 1 

    1.   They can increase your costs
    2.   They prevent your ad from showing for search terms that you don’t want
    3.   They make your ad appear for search terms that you don’t want
    4.   They can only be used for ads on the Display Network

    The correct answer was They prevent your ad from showing for search terms that you don’t want.

  • B15.

    Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.

    What report should he consult?

    +0 / 1 

    1.   The top movers report
    2.   The auction insights report
    3.   The top keywords report
    4.   The Search terms report

    The correct answer was The Search terms report.

  • J16.

    Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.

    When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?

    1.   Adjust down from the default setting to seven days
    2.   Adjust down from the default setting to 15 days
    3.   Keep the default setting of 30 days
    4.   Adjust up from the default setting to 45 days

     

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