After A Lull In Sales, Mo Wants To Use A Social Media Campaign To Launch Some Of His New Plumbing Services. He Wants To Make Sure He’s Targeting The Right Audience. Which Parameters Should He Use To Decide Who To Target?
- (A) Internet speed, age, interests, hair colour, location, job title
- (B) Age, interests, location
- (C) Marital status, gender, interests, age
Explanation:
If Mo wants to target the right audience for his social media campaign, it’s important that he uses parameters that are relevant to his business and location. Of the options you’ve given me, I would recommend that Mo use age, interests, and location as parameters for his campaign. These are all relevant to his business and location, so they’re more likely to help him reach people who are interested in his services. Internet speed, hair color, job title, marital status, and gender are not as relevant to Mo’s business and location, so they’re less likely to be effective parameters.
