Hamish Is A Successful Hairdresser. He’s Decided To Grow His Business By Opening Another Salon. Hamish Doesn’t Have An Online Presence Yet, But Thinks This Might Help. Which Of His Business Goals Could Being Online Help Him Achieve?
- (A) Attract new customers
- (B) Gather customer feedback
- (C) Source new hair colouring products
- (D) Advertise extended opening hours
Explanation:
Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve?
There are many benefits of having an online presence for a hair salon, such as:
- Attract new customers. Having an online presence can help him reach more potential customers who are looking for his services on the internet. He can also showcase his work, expertise, and testimonials on his website or social media platforms.
- Gather customer feedback. Using online tools and platforms, he can collect feedback from his customers, such as reviews, ratings, comments, surveys etc. He can also use data and analytics to understand customer needs, preferences, satisfaction etc.
- Advertise extended opening hours. Using online tools and platforms, he can promote his new salon and its opening hours to his existing and potential customers. He can also use online booking systems to allow customers to schedule appointments easily and securely.
One of the options may not be relevant or beneficial when having an online presence for a hair salon:
- Source new hair colouring products may not be directly related to having an online presence for a hair salon. However, having an online presence may help him research and compare different products and suppliers.
