All of the following are examples of a SMART goal EXCEPT:
- Increase year over year traffic by 30%.
- Significantly reduce the amount of time the team spends on creating content.
- Add five new content formats to the website by end of year.
- All of the above are SMART goals.
- Have 30% of your marketing leads attend an upcoming webinar.
- Have thought leaders contribute to an upcoming ebook.
- Increase sales qualified leads by 20% by the end of the year.
- Generate 10 customers within the first week of an upcoming product launch.