One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
- You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
- You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.
- You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
- You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
Explanation: The correct answer is You present updated SMART goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data. When a lead generation campaign is not on track to meet its goals, it’s crucial to reassess and adjust the strategy accordingly. By presenting updated SMART goals aligned with the campaign’s performance data from the first month, you demonstrate a proactive approach to addressing the issue. This allows for a realistic evaluation of the campaign’s trajectory and enables the team to recalibrate its efforts to ensure success. Simply staying the course without acknowledging the deviation from the original plan could lead to missed opportunities and ultimately failure to achieve the desired outcomes. Updating the SMART goals based on insights gained from the initial phase of the campaign enables a more agile and adaptive approach, increasing the likelihood of achieving the intended results within the remaining timeframe.
