An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
- Set a daily budget of $20 for the advertiser’s campaign
- Set a bid of $20 per ad group
- Set a daily budget of $20 for the advertiser’s account
- Set a bid of $20 for the advertiser’s campaign
The answer is in question (often happens). Google certainly refers to their 30.4 rule calculating days per month. Read a question! “$608 per month for their CAMPAIGN” Means, client has only a single one, right? Said enough to choose. More about 30.4 rule and setting budgets here. Note: Just change “campaign” to “campaigns” in given question and correct answer would be No 4.
With AdWords, you choose a daily budget for each campaign based on your advertising goals and the general amount that you’re comfortable spending each day.
Read more here: https://support.google.com/adwords/answer/2375420?hl=en-GB