How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
Set a daily budget of $20 for the advertiser’s campaign
Set a bid of $20 per ad group
Set a daily budget of $20 for the advertiser’s account
Set a bid of $20 for the advertiser’s campaign
With AdWords, you choose a daily budget for each campaign based on your advertising goals and the average amount that you’re comfortable spending each day. You can change your budget at any time.
This article explains how to set and change your daily budget.
In Google Ads, your daily spend can differ day-by-day even you set your daily budget. However, with all Google Ads campaigns, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Note, that Google count that one month has 30.4 days inaverage.
Keeping that in mind let’s look at the question. So, how would you recommend that William set his budget if he wants to spend 608 USD per month on his campaign? The answer is in the question. 608 USD on “campaign”, not account or a group. 608 USD divided by 30.4 is 20 USD per day for a campaign.
Tip: It’s very easy to overspend with Google Ads. Start from very specific keywords and tailor your landing pages to get as close as possible to highest quality score.
Read more here: https://support.google.com/adwords/answer/2375420