An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:
- the ad can appear multiple times on a page to reinforce the advertiser’s message
- she can infinitely loop animated image ads
- she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
- the ad will show on all ad networks and will reinforce the advertiser’s message
The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.