An advertiser would NOT use AdWords’ mobile offering to:
- Build a mobile-optimized website
- Engage with users who have already downloaded their app
- Track conversions once a user downloads their app
- Advertiser their app
An advertiser would NOT use AdWords’ mobile offering to
You can’t build websites with AdwWords. At the moment at least.
As we’ve seen, mobile has introduced new and valuable actions that customers can take — app downloads, calls, store visits, and more. With Adwords for mobile, you can measure these actions to see the full value of mobile and make better budget decisions.
When adapting measurement for mobile, it’s critical to ask how valuable calls, app downloads, store visits, and cross-device conversions are for your business.
- Do they vary in value?
- Do they vary in success rate?
- What mobile actions do you want customers to take?
Use the data generated by these conversions to adjust how you bid for mobile and capture the full value of mobile.
Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.
Conversion tracking helps you understand how well your keywords, ads, ad groups, and campaigns are working for your business, allowing you to invest more wisely and helping boost your return on investment (ROI). Conversion tracking also allows you to take advantage of advanced flexible bid strategies like target cost-per-acquisition (CPA) and target return on ad spend (ROAS), which can help you automatically optimize your campaigns according to your business goals.
Types of conversion actions
Conversion tracking helps you see when your ads lead to conversions from the following sources.