At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
- Reporting level
- Ad group level
- Campaign level
- Asset level
Explanation:
The correct answer is Campaign level. When setting up a Google App campaign, selecting the mobile app platform (Android or iOS) occurs at the campaign level. This choice is pivotal because it determines which users will be targeted by the campaign based on their device’s operating system. By selecting the appropriate platform, marketers ensure that their ads reach the intended audience effectively, optimizing campaign performance and maximizing the likelihood of achieving their objectives. Since the campaign level sets the overarching parameters for targeting and delivery, including the mobile app platform, it’s crucial for marketers to make this selection thoughtfully to align with their campaign goals and target audience demographics.
