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Which would be the best positioning statement for Emma’s agency?

 

“We are a full-service marketing agency specializing in helping healthcare companies drive more traffic, leads, and customers by using inbound marketing.”

 

“We are an inbound marketing agency that specializes in providing growth-driven design for healthcare companies because we believe that your website is key to growing your business and should be tightly integrated with marketing and sales.”

 

“We are an inbound marketing agency focused on helping healthcare companies improve their marketing and sales through blogging and content creation.”

 

“We are a marketing agency that helps companies drive more traffic and sales through using inbound marketing because we believe that marketing should be relevant and helpful to your customers, not interruptive.”
Packaging and Pricing Inbound Retainers

 

Which of the following business practices does your positioning strategy impact?

 

A.) Your hiring

 

B.) Your marketing

 

C.) Your services

 

D.) A and B

 

E.) B and C

 

F.) All of the above

 

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

 

No, because the purpose of a positioning strategy is to state that your firm is right for some clients but not all clients. This client doesn’t fit the type of client you want to work with, and therefore isn’t going to help you in the long run.

 

Yes, because when you’re a new agency, it’s okay to take on a few clients that don’t fit within your positioning strategy. You should take this client since they want to work with you.

 

No, because you shouldn’t take your sales reps word for it. Schedule a call to qualify this prospect.

 

Yes, because anything that brings revenue into your agency is a good thing.

 

 

You come up with the following positioning statement for your agency:

“We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.”

What is this positioning statement missing?

 

The What

 

The Who

 

The How

 

The Why

 

 

You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT:

 

 

A)  Create a new content offer, “The Ultimate Guide to Creating Videos for Your eCommerce Business”

B)  Create a new case study on your latest client who was in the eCommerce industry

C)  Unpublish previous blog posts that don’t focus on video or the eCommerce industry

D)  Add an industry form field to your lead generation pages

 

 

All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:

 

 

Positioning is an ongoing process that evolves with your agency, your clients, your employees, your goals, and the marketplace.

A positioning strategy is best created by one person, typically the CEO, so that there is one consistent voice and decision maker throughout the process.

A positioning strategy will help you charge premium pricing for your services.

Document your positioning so that everyone at your agency can review and understand your strategy.