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How quickly should sales contact the leads marketing generates?

 

As fast as possible

Within 24 hours

Within 48 hours

Within one week

 

 

Which ofthe following is NOT a benefit of implementing a sales and marketing service-level agreement(SLA)?

 

A single leadership team over sales and marketing.

Clearer goals for sales and for marketing.

Increased accountability between sales and marketing.

Increased alignment between sales and marketing.

 

 

What does a sales and marketing service-level agreement(SLA) require marketing to do?

 

Provide sales with a certain number of qualified leads.

Produce a certain amount of content.

Nothing — the SLA outlines the service sales will provide to marketing.

Attract a certain number of visitors.

 

 

True or false? The more leads you have,the higher your lead qualification standards can be.

 

True

 

False

 

 

Which of the following is the BEST metric for marketing to focus on?

 

Visitors

Number of qualified leads

Conversion rate

Cost per lead

 

 

What’s the best action for the sales team to take with marketing qualified leads?

 

Reach out to help and answer questions.

Wait for them to raise their hands.

Try to close them before the “window of opportunity” closes.

Back off and let marketing handle the communication.