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Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.

• promoters
• detractors
• passives
• marketing team

 

Explanation: To effectively engage individuals in advocacy actions, it’s crucial to reach out to your promoters. Promoters are individuals who already hold a positive view of your cause, product, or organization. They are enthusiastic supporters who are likely to actively participate in advocacy efforts, such as spreading the word, mobilizing others, or taking direct action. By targeting promoters, you’re tapping into a pool of motivated individuals who are willing to champion your cause and amplify your message, ultimately increasing the impact of your advocacy efforts. Conversely, detractors are unlikely to support your cause, passives may lack the enthusiasm to take action, and while the marketing team may assist in promoting advocacy initiatives, they are not necessarily the primary audience for completing advocacy actions themselves. Therefore, reaching out to promoters ensures that you’re engaging with individuals who are most likely to contribute meaningfully to your advocacy goals.

Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use?

 

• Net promoter score
• Customer satisfaction survey
• Customer acknowledgment survey
• Customer effort score

 

Explanation: In the scenario where your boss wants to assess how customers feel after a technician visited their home, the most appropriate survey to use would be a customer satisfaction survey. This type of survey is specifically designed to gather feedback on customers’ overall satisfaction with a particular interaction, transaction, or experience with a company or its representatives. After a technician visit, customers may have various sentiments and perceptions regarding the service received, including factors such as timeliness, professionalism, effectiveness of the service provided, and overall experience. A customer satisfaction survey allows customers to express their opinions and rate their satisfaction levels across different aspects of the service encounter, providing valuable insights into areas of strength and areas for improvement. By collecting feedback through a customer satisfaction survey, your boss can gain a comprehensive understanding of customers’ post-visit sentiments, identify any issues or pain points, and take proactive steps to address them, ultimately enhancing customer experience and satisfaction. Therefore, the correct answer is Customer Satisfaction Survey.

All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:

• Offer incentives like a five dollar gift card
• Keep your surveys short and to the point
• Email customers daily until they fill out the survey
• Offer surveys via multiple channels

 

Explanation: All of the following are appropriate ways you can encourage folks to fill out your feedback surveys except emailing customers daily until they fill out the survey. While offering incentives, keeping surveys concise, and providing multiple channels for survey completion are effective strategies to increase survey participation and response rates, bombarding customers with daily emails until they complete the survey is not recommended. Such an approach can be perceived as intrusive, spammy, and may lead to customer annoyance or dissatisfaction. Instead of fostering genuine engagement and feedback, it risks alienating customers and undermining the credibility of the survey process. To encourage survey participation effectively, businesses should respect customers’ time and preferences, provide clear value propositions or incentives for participation, and offer flexibility in survey completion without resorting to tactics that could potentially harm the customer experience. Therefore, the correct answer is ‘Email customers daily until they fill out the survey.’

Which of the following is NOT a step when establishing listening posts?

• Define your customer journey
• Align survey methods and goals
• Collect feedback
• Analyze feedback

 

Explanation: When establishing listening posts, analyzing feedback is NOT a step. Listening posts are essential for gathering insights into customer perceptions, needs, and preferences, but the process involves several preparatory steps before feedback analysis. First, it’s crucial to define your customer journey, understanding the various touchpoints and interactions customers have with your brand or product. This helps identify key moments where feedback can be collected to improve the overall customer experience. Next, aligning survey methods and goals ensures that the feedback collected is relevant to the specific objectives of your feedback program, whether it’s measuring customer satisfaction, identifying pain points, or gathering product insights. Once these foundational steps are in place, the next natural step is to collect feedback systematically through various channels such as surveys, social media monitoring, or customer support interactions. However, analyzing feedback occurs after the data has been collected and involves examining patterns, trends, and sentiment to extract actionable insights. Therefore, while analyzing feedback is a critical component of the feedback loop, it is not a step when initially establishing listening posts; instead, it comes into play during the subsequent phase of utilizing the gathered data to inform decision-making and strategy refinement.

How do you calculate NPS?

• Percentage of promoters minus percentage of passives
• Percentage of promoters minus percentage of detractors, divided by percentage of passives
• Percentage of promoters minus percentage of detractors
• Percentage of promoters

 

Explanation: The correct answer is ‘Percentage of promoters minus percentage of detractors.’ NPS, or Net Promoter Score, is a metric used to gauge customer loyalty and satisfaction with a company or product. It is calculated by subtracting the percentage of detractors (customers who rate their likelihood to recommend the product or service as 0 to 6 on a scale of 0 to 10) from the percentage of promoters (customers who rate their likelihood to recommend as 9 or 10). This calculation focuses on the extremes of customer sentiment, emphasizing the importance of enthusiastic promoters and identifying dissatisfied detractors. Subtracting detractors from promoters provides a clear indicator of overall customer satisfaction and loyalty. Passives, those who rate their likelihood to recommend as 7 or 8, are not directly factored into the calculation, but they still provide valuable insights into customer sentiment when analyzed separately. Therefore, the correct calculation for NPS involves solely the comparison between the percentage of promoters and detractors.

How often should a customer effort score survey be used?

• After every support interaction
• Quarterly
• Monthly
• After every milestone

 

Explanation: The Customer Effort Score (CES) survey should be used after every support interaction. CES measures the level of effort customers have to exert to accomplish a specific task or resolve an issue, typically related to their interactions with customer support. By surveying customers after each support interaction, businesses can gather real-time feedback on the ease and efficiency of the support experience, identifying areas where customers may encounter obstacles, friction, or dissatisfaction. This frequent feedback allows organizations to quickly address any issues or pain points, optimize the support process, and improve overall customer satisfaction and loyalty. Moreover, collecting CES data after every support interaction provides a continuous stream of insights that can inform ongoing training and development efforts for support teams, enabling them to deliver consistently exceptional service. Therefore, the correct answer is ‘After every support interaction.’