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For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.)

 

Select All Correct Responses

• Message
• Theme
• User location
• Ad schedule
• Audience

 

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

 

1. Build user base and installs at
2. Add campaigns that focus on higher-value installs by focusing on in-app
3. Activate existing users with engagement

 

What are the two main objectives of an app marketer? (Choose two.)

Select All Correct Responses

• Responding to user feedback
• Generating app reviews
• Driving app downloads
• Encouraging app usage

 

Explanation:

The two main objectives of an app marketer are encouraging app usage and driving app downloads. These objectives are paramount for the success and growth of an app. Encouraging app usage involves engaging existing users to increase their frequency and duration of app usage, ultimately fostering loyalty and retention. This objective focuses on maximizing the value derived from each user and enhancing the overall user experience to ensure continued satisfaction and engagement. Driving app downloads, on the other hand, is essential for expanding the app’s user base and reaching new audiences. By increasing the number of app installations, marketers can broaden their app’s reach, increase brand awareness, and potentially acquire valuable new customers. Both objectives are critical components of a comprehensive app marketing strategy, working together to drive user acquisition, engagement, and ultimately, app success. Therefore, focusing on encouraging app usage and driving app downloads enables app marketers to effectively grow and sustain the app’s performance and impact in the competitive app ecosystem.

 

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

 

1. A food delivery company running a campaign to get new
2. An outdoor retailer running a campaign to drive more in-app

 

• tCPA (2)
• tCPI (1)

 

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.)

 

Select All Correct Responses

• App and Web properties in Google Analytics
• Google Ads SDK platforms report
• Deep linking
• Cross-platform report in Google Analytics

 

Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

• At least two landscape images without any superimposed text or logo.
• At least two landscape images with a watermark of the app logo included.
• At least two portrait images with a watermark of the app logo included.
• At least two portrait images without any superimposed text or logo.

 

Explanation:

Sophie should create and upload “at least two landscape images without any superimposed text or logo” to guarantee placement across all channels for Google App campaigns. This choice aligns with best practices recommended by Google for image assets in app campaigns. By opting for landscape images without superimposed text or logo, Sophie ensures that her assets comply with Google’s guidelines, maximizing their potential reach and visibility across various channels and placements within the Google Ads network. Landscape images are versatile and can be displayed effectively across different ad formats and devices, providing a consistent and engaging user experience. Additionally, avoiding superimposed text or logos prevents potential issues with ad approval and ensures that the focus remains on the visual content and messaging of the ad. Therefore, by adhering to these best practices, Sophie can create image assets that are optimized for placement across all channels within Google App campaigns, maximizing the effectiveness of her advertising efforts.