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(Google Measurement Certification Exam Answers)

Match the following objectives with the correct description.

• Marketing Objectives – Marketing goals that support the business objectives such as building awareness
• Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives
• Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)
• Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign

(Amazon Video Ads Certification Assessment Answers)

Match each advertising objectives with the correct definition.

1. Loyalty
2.  Consideration
3.  Awareness
4.  Purchase

• Focuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand.
• Focuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand.
• Focuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand.
• Focuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products.