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Why do search ad extensions matter?

 

• The cost-per-click on ad extensions is lower than on a search ad headline
• They guarantee higher engagement for advertisers
• They increase ad quality and drive lower conversion costs
• They increase engagement and influence ad quality

 

Which ad extensions can serve automatically?

• Message, callout, and structured snippets
• Promotion, callout, and sitelink extensions
• Sitelink, callout, and structured snippets
• Sitelink, location, and call extensions

 

Explanation:

Automated extensions will show based on predictions of how they will improve performance. Google Ads will automatically create and display them below your ad. There several type of automated extensions. For example, seller ratings, callout extensions, structured snippets.

Google Ads automatically serves the ad extensions that are predicted to have a positive impact on performance. There are three extensions every marketer should be using to enhance their text ad: sitelinks, callout extensions, and structured snippets. These extensions can serve automatically.

• Fifth chapter: Make ads relevant with Search Ad Extensions
• Sub-Chapter: Choose the right ad extensions

 

Match the marketing goal to the correct ad extension.

 

• 1 – You’re focused on driving phone calls to your business
• 2 – You operate many retail stores and want potential customers to see the distance from their location to your stores
• 3 –  You’re interested in directing people to specific pages on your website
• 4 – You want to describe the features of a specific product your business offers before customers click on the ad

• Sitelink extension (3)
• Structured snippets (4)
• Location extension (2)
• Call extension (1)

 

Which of the following is a core benefit of Google Ads automated bidding?

• User ID-based bidding
• Impression share-based bidding
• Daily budget pacing
• Auction-time bidding

 

Explanation:

Google Ads Auction-time bidding is the best solution to efficiently account for all available signals to help improve performance. Auction-time bidding is a core benefit of Google Ads automated bidding.

Google’s Auction-time bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time. This is a unique capability in the market, as it allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction.

• Learn more here: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification

How can Google Ads help you advance your business goals?

 

Select All Correct Responses

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

 

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

 

•  1 – These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
•  2 – These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
•  3 – These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
•  4 – These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

 

• Shopping (3)
• Search (1)
• Video (4)
• Universal App (2)