Blog

 

Your boss wants a report on the success of your blog. What information should you NOT analyze?

 

• Number of views for each post
• Popular articles by topic, author, or promotion channel
• Number of clicks on the offer within the post
• Number of keywords per blog post

 

 

When creating a blog title, why do the number of characters in the title matter?

 

• It doesn’t matter as long as the title is descriptive.
• Search engines show a limited amount of characters and a cut off title could affect click-through rates.
• If the blog post will be shared on Twitter, a tweet can only have 140 characters.
• You should only be including one primary keyword within your title.

 

What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.

 

• You must have a business page by Facebook.
• You have access to analytics.
• You can have up to 10,000 followers.
• You can add a mission statement.

 

 

Why would you want to conduct a social media audit? Choose all that apply.

 

• To track a new campaign you are developing
• To discover trends you can use to create or modify social media campaigns
• To receive valuable insight into customer sentiment and perception of your brand
• To help you determine where you may have broken website links

 

Where might you consider placing links to your social media channels?

 

• On your business cards
• In your presentation templates
• On your website
• At the bottom of your newsletter
• All of the above

 

 

The five fundamentals of inbound marketing are:

 

• SEO, social media promotion, conversion, reporting, email marketing
• Buyer personas, buyer’s journey, setting goals, lead nurturing, SEO
• Contacts, buyer personas, buyer’s journey, content, setting goals
• Attract, engage, delight, segmentation, SEO